According to a recent news release, US Racing Company, Churchill Downs, has acquired the assets of Bluff Media, the Atlanta-based multimedia poker content, brand and publishing Company. The terms and conditions of the sale were not disclosed.
Included in Bluff Media’s assets are:
- A poker periodical, BLUFF Magazine, and its online counterpart, BluffMagazine.com;
- ThePokerDB, an online database that tracks and ranks the performance of poker players and tournaments;
- A variety of blogs, forums, news and editorial content;
- Several URLs, including Bluff.com and BluffPoker.com.
According to an executive at Churchill Downs, the purchase of Bluff Poker was made so as to enable them to expand and build upon Bluff Media’s content and business model and it is hoped that the acquisition will provide new business avenues if and when there is a liberalization of state or federal laws with regard to Internet poker.
The online site currently operated by Churchill Downs allows betting on horse racing under US law to take place and the acquisition of Bluff Media is bound to enhance its internet portfolio for now.
It was revealed that Bluff Media has never ever been involved with real-money online poker gambling.
The co-presidents of Bluff Media, Eric Morris and Eddy Klein, will remain on in their current positions after the acquisition.