Swedish developer and supplier of online casino games NetEnt has announced that a number of its most sought-after titles have gone live with The Rank Group, a leading UK gambling operator.
In June the British gambling company revealed that its online casino offering would be enhanced with games from NetEnt and following a seamless integration, online players at The Rank Group can now gain access to titles by one of the worlds’ leading providers.
The move is part of NetEnt’s endeavor to expand its presence further in the hugely competitive and fast expanding, multi-million pound online gambling market.
In terms of the agreement signed between the parties, NetEnt games are available across its partner’s, Grosvenor Motors and Mecca online gambling brands.
Rank manages the biggest chain of land-based casinos in the UK – Grosvenor Casinos as well as one of the most popular bingo networks in the industry – Mecca, with both brands having online divisions.
Enrico Bradamante, Managing Director of NetEnt Malta Ltd and Chief of European Market Operations at the supplier, said in June that they were thrilled to sign a deal to expand their presence in the regulated UK market. Bradamante added that their titles would definitely be enjoyed by customers at the Rank Group.
Commenting on the deal, Ciara Nic Liam, Head of Casino at Rank Digital, said that expanding their portfolio with content by a supplier with proven track record in the United Kingdom gambling market is bound to resonate well with their gambling customers.
