London-listed GVC Holdings, a provider of B2B and B2C services to the online gaming and sports betting markets, has revealed that it has entered into a partnership with Microgaming powered Prima Networks that will see it enhance its casino content in a number of key regulated markets.
In terms of the agreement, Microgaming’s Quickfire open platform will be deployed on GVC’s regulated sites in the Belgian, Spanish and Bulgarian markets.
Prima Networks Limited, powered by Microgaming, will supply the new content to bwin Casino, partypoker and partycasino sites, which were all acquired through GVC’s acquisition of bwin.party last February.
More than 50 innovative new games will be added to the regulated casino offering which, according to the operator is a “step-change in the breadth and diversity of its casino line-up.
Customers will now have an opportunity to enjoy a vast selection of popular titles that include the Tomb Raider slot, the Hitman slot and the Football Star slot. The new content will be fully integrated into GVC’s gaming platform within the following few weeks.
Liron Snir, GVC’s Chief Product Officer, said that this is a major supply deal for them that will significantly enrich the quality of their games portfolio in Belgian, Spanish and Bulgarian markets.
He added that it is a major supply deal for them that will enrich the quality of their games portfolio in Belgian, Spanish and Bulgarian markets.