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Tue, Apr

SEGA Games Ups the Ante in Responsible Gambling

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Sega Casino ImageSega Games, which was formed by the Japanese video gaming group Sega Corporation to launch new online gambling brands, has announced that its two new sites will feature responsible gambling measures to ensure “an enjoyable gaming experience.”

Sega Games signed a deal with two entities – Quova who will supply it with IP geolocation data services, and 192business, which will furnish the new Sega Poker and Sega Casino with age and identity verification services.

“We at SEGA Games Ltd believe that responsible gaming is the essence of developing an enjoyable gaming experience,” said a spokesperson for SEGA. “Teaming with 192business provides not only us, but most importantly our players, with the security and confidence that their gaming experience is free of any wrong doing, under-age players or unscrupulous activity.”

“The development of the online gaming industry has resulted in a growing demand for accurate IP address data,” said Steve Sawyer, speaking for Quova. “This is a very tightly regulated sphere and having a transparent view of a customer's location is essential to ensure compliance in today's virtual world. We are extremely excited to be working with a company with a reputation and history such as SEGA's.”

Sega said that it was impressed with Quova’s “outstanding” reputation in the online gambling world and its “depth of accuracy”.