Malta-based NeoGames International Limited, the leading online scratchcard provider, has announced that it has recently aided operator LMA Gaming in launching a new scratch and instant-win site at CrazyScratch.com.
Neo-Games is behind many popular scratchcard websites such as Hopa.com and Scratch2Cash and the firm announced that CrazyScratch.com was launched specifically for the UK, Norwegian and Dutch markets offering a selection of more than 75 scratch and instant-win games after signing a “white-label” deal with LMA Gaming.
Shay Bar Joseph, Managing Director for NeoGames said that “To be creating a second brand with LMA Gaming just shows the great demand and success there is for scratch and instant-win games.”
Shay added that “With LMA Gaming’s widespread market understanding and our in-depth knowledge and experience, we are optimistic that CrazyScratch.com will become a popular soft-gaming brand and make its mark in other markets around the world.”
Last year NeoGames and LMA Gaming together launched NettiArpa.com which is specifically targeted for the Finnish market.
Anthea Michael, Director for LMA Gaming, said “Partnering with NeoGames to create an international scratchcard brand was a natural progression for us.” She added that CrazyScratch.com will enable them to draw on their strong experience in a number of European countries and at the same time give them flexibility and scope to slowly expand into new markets.
Anthea also stated that “CrazyScratch.com as a product quite literally crosses the boundaries of both age and gender. We are positive that CrazyScratch.com will represent the next household brand in online scratchcards and we will be dedicated to making it a huge success.”