The latest online sportsbetting site to partner with a European football team is Bet-at-Home.com. This popular company announced that it had entered into a sponsorship deal with the Bulgarian Football Union to cover all home games in the qualification rounds leading up to the FIFA 2010 events.
Bet-at-Home.com’s logo will be displayed in the Vasil Livski National Stadium in Sofiain all games involving the BFU first team and under-21 games. It will also allow the betting company to use the BFU official logo on its site for marketing purposes.
“This cooperation fits very well with our existing sponsorships in Eastern Europe and supports the future advertising activities of Bet at Home in Bulgaria,’ said the marketing manager for Bet-at-Home.com, Klaus Gruber, “With the help of the Bulgarian Football Union and SportFive, we will be able to use this engagement to help increasing the awareness of the Bet-at-Home.com brand”.