Tue, Aug

CryptoLogic Ties Up with Gaming Media


CryptoLogic Limited, a leading Internet gaming software provider, has signed a three-year contract with the Gaming Media Group Limited, which owns The Poker Channel and PokerHeaven.com.

Under the agreement WagerLogic Limited, a subsidiary of CryptoLogic, will provide online casino software to PokerHeaven.com for the duration of the contract. In turn the Gaming Media Group will promote CryptoLogic products through advertising on The Poker Channel. This implies greater visibility for CryptoLogic products and openings for them in new places.

The Poker Channel reaches over 15 million households across 16 different territories in Europe. It offers more than 600 hours of premium programming and attracts almost a million unique viewers per month, with 65 per cent of them visiting an online gaming site every day. Hence it is easy to envisage the reach that CryptoLogic will get through this arrangement. The Gaming Media Group is equally satisfied because it will get a “unique set of world-leading branded games that are perfectly suited to TV advertising, and various interactive TV gaming services.”