Ryanair, the Irish low budget airline, has signed a deal with 888 Holdings, one of the largest online groups of gambling enterprises which will see an online gambling platform being rolled out on the budget airline’s website offering customers a chance to win flight vouchers.
Users of the new gambling platform can enjoy casino games, bingo, poker, sports betting and online tournaments while making bets with online chips via Ryanair’s website.
Communications Director at Ryanair, Stephen McNamaras, said "Ryanair already delivers Europe's lowest airfares and with 888.com we now deliver the best online gaming entertainment to half a billion annual visitors to Ryanair.com. The world's first poker tournaments featuring Ryanair flight vouchers as prize money are sure to excite gaming and travel fans throughout Europe who will also find casino, bingo and sportsbetting on Ryanair.com."
Ryanair is a low cost airline that was established in 1985 and expanded rapidly since 1997 due to the deregulation of Europe’s aviation industry. The airline currently operates almost 300 Boeing 737-800 crafts and its net profits have grown from EURO 48 million in 1998 to EURO 339 million in 2010.
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