It has been revealed that Betfair, the leading British online betting exchange operator has signed a deal whereby it will become the exclusive betting partner for TalksSport radio’s Premier League coverage.
The online information portal, MediaWeek.co.uk, has reported that Betfair will be featured during Match Day Live which is presented by Ian Wright and Adrian Durham every Saturday afternoon as well as the weekend soccer phone-on program which is hosted on the station by former professional football player Stan Collymore.
The deal, which was brokered by media firm, UTV, also includes Football First which is broadcast on Saturday afternoons for two hours from five o’clock as well as the Jeremy Kyle show which runs from noon to three o’clock on Sunday afternoons.
The Betfair Punter Panel will feature in the shows with an expert fan from each club who will discuss betting options as well as Fan v Fan where supporters can debate the week’s most popular talking points while information on odds and betting stories will be given by Andy Lulham, Betfair’s voice of football.
Betfair replaced Betfred as Manchester United football club’s official betting partner last month and also had a one-year shirt deal with Fulham Football Club during 2003.