For years, 4TheGame soccer site has served the football fans of the world as a place to come to in order to socialize, chat on forums, share information about favorite teams and read the latest news about the industry.
This week it was announced that the UK-based gambling operator, Sportech has purchaseD 4TheGame.com for the sum of $900,000+, the reason being to promote its New Football Pools product and other gambling offerings.
"The acquisition of 4TheGame.com is an important element of our strategy to increase the online visibility of the New Football Pools and engage with football fans from around the world. 4TheGame.com has a significant and loyal fan base who are an ideal target market for our suite of football gaming products," said the Chief Executive Officer for Sportech, Ian Penrose.
4TheGame.com has around 700,000 registered users, all of them crazy about soccer and therefore potential customers for Sportech’s products.